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About Johann Diaz & Service Revolution Academy
Founded by Johann Diaz, Service Revolution Academy helps senior leaders of mid-sized, customer-centric organisations turn fragmented service into measurable business value. We draw on more than 35 years of real-world Service leadership and transformation.
What we offer
At Service Revolution Academy, we empower senior business leaders drive sustainable growth, through exceptional service delivery.
Our Mission
We aim to support senior leaders of mid-sized, customer-centric organisations in creating service-led organisations that adapt and thrive in a competitive market.
Our vision is to equip leaders with the cutting-edge strategies, tools and insights needed to drive innovation, enhance customer delight and scale their operations sustainably.
What we offer
At Service Revolution Academy, we empower senior business leaders drive sustainable growth, through exceptional service delivery.
Our Mission
We aim to support senior leaders of mid-sized, customer-centric organisations in creating service-led organisations that adapt and thrive in a competitive market.
Our vision is to equip leaders with the cutting-edge strategies, tools and insights needed to drive innovation, enhance customer delight and scale their operations sustainably.
"It's All About Service ... Not Technology or Systems or Solutions or Projects or Initiatives ... nor even just Products!"
- Johann Diaz, Founder & Chief Strategy Officer, Service Revolution Academy
Meet the Founder of Service Revolution Academy
Johann Diaz is a renowned service transformation expert, with decades of experience in leadership, operational strategy, and service management. His passion for customer excellence has led him to successfully advise and coach businesses in diverse industries.
Johann’s career includes key roles at Thorn EMI, Securicor, Transport for London, Capgemini, ServiceNow and others, where he helped shape industry-leading service initiatives.
He has also led service transformation projects and programs at Vodafone, Diageo, Unilever, BP, Serco, O2 & EON.
Johann’s personal journey, including his commitment to the Creation Partnerships Foundation, adds a human touch to his work.
His deep connection to supporting young people with complex special educational needs (SEN) further informs his empathetic and people-centered leadership approach.
Our Core Values
Customer-Centricity. Our focus is on delivering value through enhanced service offers.
Actionable Results. We believe in practical implementation, not just theoretical knowledge.
Sustainability: Helping you build service models that stand the test of time.
Collaboration. Working closely with clients to understand and solve their unique challenges.
Founder's Story
Johann Diaz is a renowned service transformation expert, with decades of experience in leadership, operational strategy, and service management. His passion for customer excellence has led him to successfully advise and coach businesses in diverse industries.
Johann’s career includes key roles at Thorn EMI, Securicor, Transport for London, Capgemini, ServiceNow and others, where he helped shape industry-leading service initiatives.
He has also led service transformation projects and programs at Vodafone, Diageo, Unilever, BP, Serco, O2 & EON.
Johann’s personal journey, including his commitment to the Creation Partnerships Foundation, adds a human touch to his work.
His deep connection to supporting young people with complex special educational needs (SEN) further informs his empathetic and people-centered leadership approach.
"It's All About Service ... Not Technology or Systems or Solutions or Projects or Initiatives ... nor even just Products!"
- Johann Diaz, Founder & Chief Strategy Officer, Service Revolution Academy
Our Core Values
Customer-Centricity. Our focus is on delivering value through enhanced service offers.
Actionable Results. We believe in practical implementation, not just theoretical knowledge.
Sustainability: Helping you build service models that stand the test of time.
Collaboration. Working closely with clients to understand and solve their unique challenges.
Why Partner With Us?
At Service Revolution Academy, we blend flexible, hybrid learning with tailored coaching and advisory services, ensuring that your business gains the tools to scale. Our unique approach includes:
HYBRID LEARNING
Combines online and in-person sessions for maximum impact
PERSONALISED COACHING & SUPPORT
Direct support through group and individual coaching.
PROVEN FRAMEWORKS
Actionable tools developed over 35 years of service transformation experience.
REAL RESULTS
Our programs focus on measurable outcomes, helping you implement change that sticks.
John Drummond
Deputy Director, HMRC
“Johann’s experience of service transformation allowed us to, not only better-exploit our technology capability, but it also helped identify, quantify and realise how our wider organisation could be successful in our desire to deliver even better service, whilst optimising operational costs."
Rob
Walker
as IT Transformation Director, Serco
“Johann helped us achieve something we’d never done before – stand up a new way of working within a few short weeks, 100% focused around the quality of service we were delivering to our customer."
David Blackwood
as CTO, Capgemini
“Johann’s leadership and coaching enabled us to win & deliver the largest Service Transformation program we had ever won.
An evangelist and thought leader at heart, his passion for transforming service delivery and the wider service experience keeps customers focused to deliver for themselves."
John Drummond
Deputy Director, HMRC
“Johann’s experience of service transformation allowed us to, not only better-exploit our technology capability, but it also helped identify, quantify and realise how our wider organisation could be successful in our desire to deliver even better service, whilst optimising operational costs."
Rob Walker
as IT Transformation Director, Serco
“Johann helped us achieve something we’d never done before – stand up a new way of working within a few short weeks, 100% focused around the quality of service we were delivering to our customer."
David Blackwood
as CTO, Capgemini
“Johann’s leadership and coaching enabled us to win & deliver the largest Service Transformation program we had ever won.
An evangelist and thought leader at heart, his passion for transforming service delivery and the wider service experience keeps customers focused to deliver for themselves."
Ready to Transform Your Business?
Join us in building the next generation of service-led organizations. Contact us to learn more or enroll in our hybrid programs designed to drive meaningful, lasting change in your business.
Copyright 2026 | End to End Service.
167-169 Great Portland Street, Fifth Floor, London, W1W 5PF
Copyright 2026 | End to End Service.
End to End Service The Copse, Farnborough, Hampshire, GU14 0QD