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Website Terms of Use
Creation Partnerships Limited
Last updated 17 September 2026
These Website Terms of Use ("Terms") govern your access to and use of the websites, digital platforms and online services operated by Creation Partnerships Limited.
Please read these Terms carefully before using any of our websites or online services. By accessing or using them, you agree to comply with these Terms.
If you do not agree with these Terms, you should not use our websites or online services.
1. About us
The websites and online services covered by these Terms are operated by Creation Partnerships Limited ("we", "us", "our").
Creation Partnerships Limited is a company registered in England and Wales under company number 03578460.
Registered office
Creation Partnerships Limited
167-169 Great Portland Street
Fifth Floor
London
W1W 5PF
United Kingdom
Creation Partnerships Limited operates a number of brands, websites, products and services, including:
· Service Revolution Academy®
· End to End Service
· ESM Connect
· Chief Service Officer
Our websites and digital properties include, but are not limited to:
and any other website, microsite, landing page, membership site, assessment platform, application or digital service operated by or on behalf of Creation Partnerships Limited. Collectively, these are referred to in these Terms as the "Websites".
Contact email: admin@service-revolution.com
2. What these Terms cover
These Terms apply to your use of our Websites and publicly available digital content, including:
· articles and insights
· blogs
· videos and podcasts
· guides and reports
· assessments and diagnostic tools
· artificial intelligence-enabled tools
· downloadable resources
· frameworks and methodologies
· newsletters and thought leadership
· directories and online communities
· membership areas
· information about our programmes and services
· other digital content and functionality made available through our Websites
Some of our Websites or services may be delivered using third-party technology platforms.
These currently include platforms used to provide website hosting, membership functionality, assessments, directories and other digital services.
Your use of those services may also be subject to the applicable platform provider's own privacy policies and terms.
3. Paid services are governed separately
These Website Terms do not govern the commercial terms on which we supply paid professional services.
The purchase and provision of:
· courses
· training programmes
· masterclasses
· workshops
· coaching
· advisory services
· consulting and professional services
· memberships
· subscriptions
· events
· speaking engagements
· other paid services
are governed by our separate Terms of Business, together with any applicable proposal, order form, statement of work, programme description or service-specific terms.
Where there is any conflict between these Website Terms and the terms applying to a paid service, the terms applying specifically to that paid service will take precedence in relation to that service.
4. Access to our Websites
Access to our Websites is generally provided on a temporary basis.
We may update, amend, suspend, restrict, replace or withdraw all or any part of a Website or digital service at any time.
We do not guarantee that:
· any Website will always be available
· access will be uninterrupted
· a Website will be free from errors
· all functionality will always operate as intended
· content will always be current
· particular content or services will remain available indefinitely
We may restrict access to some parts of our Websites to registered users, customers, members or authorised participants.
5. Information provided through our Websites
Content available through our Websites is provided primarily for information, education, research and discussion purposes.
While we take reasonable care in preparing our content, it should not be treated as specific professional advice tailored to your organisation or circumstances unless we have expressly agreed to provide such advice as part of a professional engagement.
In particular, publicly available Website content does not constitute legal, financial, accounting, investment, tax, regulatory, employment or other regulated professional advice.
Our work frequently addresses subjects including:
· Service
· customer service and customer experience
· service management
· operating models
· organisational transformation
· artificial intelligence
· technology
· service operations
· leadership
· strategy
· organisational maturity
· productivity
· revenue growth
· operational improvement
Decisions concerning these matters should be made having regard to the particular circumstances of your organisation.
You remain responsible for evaluating information obtained through our Websites and for decisions or actions you take as a result.
Where appropriate, you should obtain specialist professional advice.
6. AI-enabled tools, assessments and automated outputs
Some of our Websites and services may use artificial intelligence, machine learning, automated scoring, algorithms, assessments or other automated technologies.
This includes services such as ServiceGap.ai and may include future AI-enabled diagnostic, assessment, advisory, benchmarking or content-generation tools.
Outputs from these tools may include:
· scores
· assessments
· classifications
· recommendations
· suggested priorities
· generated reports
· analyses
· benchmarking
· observations
· AI-generated or AI-assisted content
These outputs are intended to support reflection, analysis, education and business decision-making.
They should not be treated as infallible, definitive or as a substitute for appropriate human judgement.
Artificial intelligence and automated systems can produce incomplete, inaccurate, outdated or inappropriate results.
You are responsible for assessing the relevance and accuracy of any output before relying upon it or acting upon it.
Unless expressly agreed otherwise as part of a paid professional engagement, we do not warrant that an AI-generated or automated output will be:
· complete
· accurate
· suitable for a particular purpose
· applicable to your specific circumstances
· free from errors
You should not submit confidential, commercially sensitive, personal or special-category personal information to an AI-enabled feature unless the service expressly invites that information and you are authorised to provide it.
Further information about how personal information is processed is contained in our Privacy Policy.
7. Assessments, benchmarks and scores
Some of our Websites may provide assessments, diagnostic tools, maturity assessments, benchmarks, scores or similar outputs.
These are intended to provide useful indications, comparisons and areas for further consideration.
They do not constitute independent certification, accreditation, audit or assurance unless we expressly state otherwise.
A score or assessment should not be interpreted as a guarantee of organisational performance, business results, regulatory compliance or future outcomes.
8. No guarantee of business outcomes
We may discuss strategies, methodologies, technologies, organisational approaches, case studies or examples associated with particular business outcomes.
We do not guarantee that applying information, tools or methodologies available through our Websites will produce any particular:
· financial
· commercial
· operational
· organisational
· technological
· customer
· employee
· other result
Business outcomes depend on factors outside our control, including an organisation's circumstances, capabilities, resources, decisions, implementation, people, customers, suppliers, competitors, technologies and market conditions.
Examples, illustrations, testimonials and case studies are provided for informational or educational purposes and should not be interpreted as promises of equivalent results.
9. Intellectual property
Unless otherwise stated, all intellectual property rights in our Websites and their content are owned by, licensed to or lawfully used by Creation Partnerships Limited.
This includes, without limitation:
· written content
· articles
· research
· videos
· audio
· graphics
· diagrams
· illustrations
· frameworks
· methodologies
· models
· maturity models
· assessments
· diagnostic tools
· scoring approaches
· presentations
· training concepts
· terminology
· templates
· reports
· downloads
· photographs
· software-generated outputs
· branding
· logos
· Website design and layout
Our proprietary intellectual property includes, amongst other things, materials associated with the:
· Service Revolution Framework®
· Customer Service Revolutionizer®
· Service Revolution Academy®
and other frameworks, models, methodologies and intellectual property developed by Creation Partnerships Limited.
All rights are reserved.
10. Permitted use of our content
You may access and use publicly available Website content for your own personal or internal business reference purposes.
You may:
· share links to publicly accessible webpages
· quote reasonable short extracts for legitimate commentary, discussion or reference, provided appropriate attribution is given
· print or download reasonable extracts for your own personal or internal business use
Unless we have given prior written permission, you must not:
· reproduce substantial parts of our Websites
· republish our content on another website, platform or publication
· systematically copy or download our content
· commercially exploit our materials
· sell, sublicense or distribute our content
· remove copyright, trade mark or attribution notices
· represent our content as your own
· reproduce our frameworks, methodologies, models or diagrams as your own intellectual property
· incorporate our proprietary materials into competing courses, consulting methodologies, products or services
· use our proprietary materials to train others commercially
· create derivative commercial products substantially based upon our proprietary materials
· represent yourself or your organisation as accredited, licensed, certified, endorsed or authorised by us where no such relationship exists
Nothing in these Terms transfers ownership of our intellectual property rights to you.
11. Artificial intelligence, automated extraction and machine learning
Our Websites and proprietary content must not be systematically harvested, extracted or reproduced by automated means without our prior written permission.
Except where permitted by applicable law, you must not use bots, crawlers, scraping technologies, automated extraction systems or similar technologies to acquire substantial amounts of our content.
Without our prior written permission, you must not use substantial or proprietary elements of our:
· frameworks
· methodologies
· assessments
· models
· reports
· training materials
· publications
· videos
· transcripts
· databases
· other proprietary content
for the purpose of:
· training or fine-tuning an artificial intelligence or machine-learning model
· creating or enhancing a commercial knowledge base
· creating an AI assistant, agent, chatbot or automated advisory service that reproduces our proprietary methodology
· generating derivative courses, methodologies, assessments or consulting products
· creating a competing product or service
· systematically reproducing or substituting for access to our content
Nothing in this section is intended to prevent reasonable lawful use of limited extracts for legitimate research, commentary, citation or internal analysis.
12. Trade marks and brands
Names, logos and other brand assets appearing on our Websites may be protected by registered or unregistered trade mark rights.
These include, amongst others:
· Service Revolution Academy®
· Service Revolution Framework®
· Customer Service Revolutionizer®
· End to End Service
· ESM Connect
· other brands operated by Creation Partnerships Limited
You must not use our names, trade marks, logos or branding in a way that:
· falsely suggests endorsement, accreditation, partnership or affiliation
· creates confusion concerning the origin of products or services
· misrepresents your relationship with us
· otherwise infringes our intellectual property rights
13. User accounts, membership areas and restricted content
Some of our Websites and services allow users to create accounts or access restricted areas.
These may include membership websites, assessment platforms, directories and other online services.
If you create an account or receive login credentials, you must keep your username, password and other security information confidential.
You must not:
· share login credentials with unauthorised persons
· allow another person to access paid or restricted content using your account
· attempt to access another user's account
· circumvent access restrictions
· interfere with authentication mechanisms
· attempt to gain access to areas for which you are not authorised
We may suspend or terminate access where we reasonably believe an account has been compromised, shared, misused or used in breach of these Terms or applicable service terms.
14. Third-party platforms and technology providers
Some of our digital services are hosted, delivered or supported by third-party technology providers.
These may include, amongst others, services used for:
· website hosting
· membership management
· payment processing
· assessments
· artificial intelligence
· analytics
· email communications
· directories
· video
· webinars
· marketing automation
We are not responsible for outages, failures or other matters occurring solely within third-party services outside our reasonable control.
Use of third-party platforms may also be subject to terms and privacy policies issued by those providers.
Our own processing of personal information remains subject to our Privacy Policy and applicable data protection law.
15. Acceptable use
You must not use our Websites:
· unlawfully or fraudulently
· to infringe another person's rights
· to transmit malicious software or harmful code
· to attempt unauthorised access to systems or data
· to interfere with the operation or security of our Websites
· to carry out denial-of-service or similar attacks
· to harvest personal information unlawfully
· to impersonate another individual or organisation
· to send unsolicited commercial communications through our systems
· to manipulate assessments or automated systems
· to circumvent usage, security or access restrictions
· in a way that could materially damage our systems, services, reputation or other users
16. Links to third-party websites
Our Websites may contain links to websites, platforms or resources operated by third parties.
These links are provided for information and convenience.
Unless expressly stated otherwise, the inclusion of a link does not mean that we:
· endorse the third party
· endorse its products or services
· control the linked website
· accept responsibility for its content, security, availability or privacy practices
Third-party websites operate under their own terms and privacy policies.
17. Links to our Websites
You may link to publicly accessible pages on our Websites provided you do so fairly, legally and in a manner that does not damage our reputation.
You must not:
· suggest that we endorse your organisation, product or service where we have not done so
· misrepresent your relationship with us
· frame or embed our Website in a misleading manner
· use links in a way that infringes our rights
We reserve the right to withdraw permission to link to our Websites where reasonably necessary.
18. Viruses and technology risks
We take reasonable steps to maintain the security of our Websites, but we cannot guarantee that they will always be secure or free from viruses, malicious software or technologically harmful material.
You are responsible for maintaining appropriate cybersecurity controls, backups, virus protection and security measures on systems used to access our Websites.
You must not knowingly introduce malware, viruses, trojans, worms, logic bombs or other harmful material.
19. Limitation of liability
Nothing in these Terms excludes or limits liability where it would be unlawful to do so, including liability for:
· death or personal injury caused by negligence
· fraud or fraudulent misrepresentation
· any other liability which cannot lawfully be excluded
Subject to the above, to the fullest extent permitted by law, we will not be liable for losses arising solely from your use of or reliance upon freely available informational content, assessments or tools provided through our Websites where those materials are not supplied as part of a separately contracted paid professional service.
In particular, we will not be responsible for:
· loss of profit
· loss of revenue
· loss of business
· loss of anticipated savings
· loss of opportunity
· loss of goodwill
· business interruption
· indirect or consequential loss
arising from use of our Websites.
Nothing in this section affects rights or remedies arising under a separate contract for paid services supplied by us.
Liability relating to paid courses, coaching, advisory, consulting or other professional services is governed by the applicable Terms of Business and related contractual documents.
20. Privacy and personal information
We process personal information in accordance with applicable data protection legislation, including the UK General Data Protection Regulation and the Data Protection Act 2018.
Our Privacy Policy explains how we collect, use, share, retain and protect personal information across our Websites and services.
Our Privacy Policy is available at: https://www.service-revolution.com/privacy-policy
21. Cookies and similar technologies
Our Websites and the third-party technologies supporting them may use cookies, pixels, scripts, local storage and other similar technologies.
Some are necessary for Websites and online services to function correctly.
Other technologies may be used for purposes including:
· analytics
· measuring Website performance
· remembering preferences
· marketing
· advertising
· attribution
· understanding how users interact with our Websites
Where applicable law requires consent before a technology is used, we will seek that consent through an appropriate consent or preference mechanism.
Further information is provided in our Privacy Policy and, where available, through the cookie settings or preference controls provided on the relevant Website.
22. Email communications and marketing
Where you choose to receive newsletters, updates or marketing communications from us, we will process your information in accordance with our Privacy Policy and applicable electronic marketing laws.
You can unsubscribe from marketing communications using the unsubscribe facility provided in those communications.
We may still send operational, administrative, security or contractual communications where necessary.
23. Changes to our Websites and these Terms
We may update our Websites, services and these Terms from time to time.
The latest version of these Terms will be published on one or more of our principal Websites and will state the date on which it was last updated.
Unless otherwise stated, changes apply from the date on which the revised Terms are published.
24. Severability
If any provision of these Terms is found by a court or competent authority to be invalid, unlawful or unenforceable, the remaining provisions will continue in effect.
25. No waiver
If we do not immediately exercise or enforce a right under these Terms, this does not constitute a waiver of that right.
26. Third-party rights
Unless expressly stated otherwise, a person who is not a party to these Terms has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce them.
27. Governing law and jurisdiction
These Terms and any dispute or claim arising from or relating to them are governed by the laws of England and Wales.
The courts of England and Wales shall have exclusive jurisdiction in relation to any dispute or claim arising from or relating to these Terms, except where applicable mandatory law requires otherwise.
28. Contact us
Questions concerning these Website Terms of Use can be sent to:
Creation Partnerships Limited
167-169 Great Portland Street
Fifth Floor
London
W1W 5PF
United Kingdom
Email: admin@service-revolution.com
Company number: 03578460
© Creation Partnerships Limited. All rights reserved.
Copyright 2026 | End to End Service.
167-169 Great Portland Street, Fifth Floor, London, W1W 5PF
Copyright 2026 | End to End Service.
End to End Service The Copse, Farnborough, Hampshire, GU14 0QD