For years, only the giants could afford the technology. But now, with AI, everybody can. How amazing is that?

For a small or medium-sized enterprise, this means you can compete with the larger competitors in your space.

Think about the world of customer service, for example. Previously, an organisation providing 24/7 service would probably have needed a global call centre. And I know, because I was there. I ran that call centre, taking calls in the middle of the night when things couldn’t be resolved.

But consider how AI can now offer outstanding service, even in the middle of the night, using well-engineered chatbots, virtual agents, automated call systems, and so on.

Previously, only companies like Amazon could use predictive analytics because it required a lot of technology. But now, consider the local retailer who can recommend new products and even deliver them to customers without them having to get out of bed.

But here’s the mistake: organisations think they want to use AI to make themselves look big.

Instead, just use the technology to deliver faster, more reliable, outstanding service to your customers. That’s all you need to...