So you’ve bought the technology, you’ve run the programme, but you’ve not changed anything in your business. Why did your digital transformation programme fail?

Most of the time, it’s because you haven’t taken people on the journey. And you have to align the people issues with the change in processes and the ways of working with the new data you have coming through.

Data is the fuel. But that can only work for you to enable you to make great decisions and take amazing actions in order to improve the quality of service you deliver by having great technology capability.

But your people are the key