Transformations fail because leaders treat them like projects. It’s more than that.

Projects have a start, a middle, and an end. But transformation is about change, and that change has to be sustainable.

It has to carry on when the consultants have left. It has to embed a new way of working. It has to change the culture of the organisation. And it has to deliver real-world outcomes: outcomes for your organisation, but also outcomes for your customer.

The most important thing is your customer.

That’s why I focus on sustainable change. It’s the only change that matters.