If we’re going to start to transform what was a product into a service, I don’t know about you, but I usually buy products because of the service they can give me, right?

So, I’ll buy a car. I do like good-looking cars, but actually, it’s generally because it takes me from A to B.

It’s rare that I’ll buy a product and just stick it on a wall to look at. It’s rare that I’ll buy a product and not use it to do something. And for me, that’s what I call a service